"Design in harmony with nature and price" – this is the slogan for the successful advertisement campaign in German lifestyle magazines for the collections next125 / next line.
Sustainability, the relation to the environment and, of course, a surprise effect with a wink – the three motifs generate enthusiasm and attention. The effect is primarily caused by the deliberately chosen photo locations and the main actors: Goats in an old villa on the Rhine, rabbits in a modern exposed concrete setting, sheep in a historic barn and the newest motif: Geese in a county castle. In addition: the contrast between a shabby, authentic state and modern, timeless kitchen architecture – opposites which give the motifs a very special charm.
Further motifs will follow – stay tuned and anxious.